Wines Direct has operated in Ireland for over 30 years, with a vision of making great wines from around the world accessible for everyone to enjoy. The challenge was to enhance mainstream appeal and help communicate their fundamental values – ‘Always Enjoyable. Always Easy. Always Sharing’.
Wines Direct
The solution was to democratise and demystify the act of buying fine wine, positioning Wines Direct as a brand that was accessible to us all. From this we built a new brand world that reflected the brands joyful character – with a clear intent to ‘Share the Joy’.
A new logo and brand identity was crafted to communicate the quality of wines and the joy people experience in sharing them. A brand with vibrant new in-store experiences, digital platforms and communications to attract and engage new consumers and the ‘Explorers’ wine club to drive increased brand loyalty.
“In addition to exceptional creative and design skills, the level of understanding and professionalism is unmatched. The work is impactful – it truly does speak for itself.”
Laura Daly
Marketing Manager (former), Wines Direct
