WaterWipes needed a more cohesive pack hierarchy that could extend consistently across markets. The existing packaging lacked structure, felt overly busy and made it difficult for shoppers to quickly identify the brand. This created confusion at shelf and limited the brand’s ability to scale effectively.
Waterwipes
We refined the logo turning it into a distinctive brand asset inspired by the brand idea of purity – the water droplet. This droplet became the foundation of the new brand identity and an ownable asset that could work effectively across the range. The updated pack architecture delivers clarity, consistency and scalability, supporting WaterWipes’ ambition to become a wipe for “all skin.”
