Solus has been ‘the light of Irish life’ for more than 80 years, but needed to reclaim its iconic visual assets that had made it so recognisable. A complex range to navigate needed consistency, stand out and clear navigation to support quick decision making.
The opportunity was to reconnect Solus with its most distinctive brand assets while creating a clearer, more modern retail experience.
Our strategy focused on strengthening brand recognition, simplifying the pack architecture and improving differentiation across the range.
The solution
We brought back the iconic chequerboard pattern and made the Solus logo a stronger focal point. The new packaging system simplified product selection while delivering greater shelf impact and easier decision making for the shopper.
The revamped brand look and feel picked up an Irish Design Institute award for best packaging refresh. The refreshed identity successfully reclaimed Solus’ most recognisable assets, driving value back to the masterbrand.
“We have been partnering with our friends at True Story since 2019. They helped us reclaim our most recognizable and valuable brand assets and continue to support us with strategic and creative solutions to optimise the Solus brand experience.”
Mark Corrigan
Managing Director, Solus
