We were delighted to continue our long-standing partnership with Glenhaven, taking on the next chapter for one of Ireland’s most loved frozen poultry brands. The foundations were strong, but the category was moving fast. Pressure from premium private label and cost-of-living pressures meant the brand’s quality credentials needed to work harder against a new generation of competitors. The brief was an exciting one: protect what made Glenhaven loved, sharpen what set it apart, and ready the brand for its next phase of growth.
Glenhaven
To refocus Glenhaven’s equity to being the trusted family favourite, the brand that turns weeknight chicken into something the whole household loves to eat. Our strategy moved on four fronts: relevance for modern families, flex across everyday and snacking moments, quality reframed through craft and appetite rather than origin, and distinctive assets built to stand out in the freezer.
A design evolution that protected the assets that were working – the brand identity and characterful illustration of Co. Wicklow but introduce a scalable colour-blocking system to build greater shelf stand out and to make the brand look more modern and confident. We gave each SKU its own bold colour and new photography carried the quality story through appetite rather than provenance so consumers saw the brand as a meal solution. We simplified the typography, made it bolder and built a consistent pack architecture that can scale as the brand continues to grow.
The outcome? Too soon to tell – it has just launched!
