ESB is woven into the fabric of Ireland. Founded to bring electricity to the nation, it has been a quiet force behind a century of Irish life – lighting homes, powering industry, and now leading the charge into a renewable future. Today, ESB operates across Ireland, the UK, and international markets, managing a portfolio of brands and sub-brands that serve governments, businesses, and households alike.
ESB
True Story has been the brand agency to ESB since 2015, working as brand partner and guardian across the ESB Group, including ESB, Electric Ireland, ESB Networks and ESB International. Through our work together, we expand and enrich the ESB brand system, ensuring it sustains and grows its rightful leadership in a changing world.
“True Story are trusted partners. They work effectively with our mix of teams, listening and adjusting to our various business needs. We trust them with keeping our brand guidelines and design consistent, accessible and customer centric, while we focus on communicating our strategic goals to reach net zero by 2050.”
Andrea Galligan
ESB Network Communications manager
Our work with ESB includes brand strategy, visual identity, brand guidelines, brand governance, brand architecture, sponsorship and joint ventures, digital guidelines, communication design and environmental design.
“I love working with True Story. I see them as part of the ESB family. They know and understand us so well.”
Margaret Kelleher
ESB Corporate Brand Manager
