About Us

Three people discuss Keogh's snack packaging designs displayed on a wall, with sample bags on a counter.

Why True Story?

We measure brand performance over design execution.
We deliver measurable, sustainable commercial impacts.
We integrate strategy, data, creativity and technology.
We are flexible collaborators.
Woman with glasses stands with arms folded, looking at a colleague in front of a wall with design materials.

We help with

Identity fragmentation.
Lack of brand ownership.
Increasing ROI expectations.
Sustainability & inclusivity pressures.
Technology impacts.
Governance complexity.
People working at desks in a modern office, with a quotation about truth on the wall in the background.

We are different

We do everything you’d expect from a brand agency. But, for us, it’s not just about the inputs, or even the outputs – it’s about the outcomes. Strategy and creativity fully aligned to deliver measurable impacts.

Standard Expectations

Visual identity & packaging
Design craftsmanship
Specified deliverables
Creative
Intuition and style

True Story

Full strategic brand systems
Design intelligence
Measurable impacts
Integrated strategic creativity
Data, insight, technology & creativity

Our process

Our process begins with discovery and insight, moves through strategic definition and design, and culminates in delivery. Crucially, it does not end there – we want to see performance demonstrated and measured over time, reinforcing accountability.

Discover

Define

Design

Deliver

Demonstrate

Our team

Being a senior team with years of experience makes us at the top of our game.

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Phoebe Founder & Client Director

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Sarah Founder & Exec Creative Director

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Rupert Creative Director

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Helen Senior Designer

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Michael Account Director

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Orla Creative Director

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Claire H Strategy Director

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Richard Head of Production

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Marcus Senior Designer

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Claire B Strategy Director

Explore our work

Ballymaloe
Burren Irish Whiskey
Dexter
Electric Ireland
ESB
Glenhaven
Glenilen Farm
Insomnia Coffee
National Lottery
Sailor’s Home
Waterwipes
Wines Direct